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PRIMITIVE

PRIMITIVE

Following Rodriguez's departure from Plan B, he produced a batch of 500 gold-colored skateboard decks for a one-off sale. After the whole batch in two minutes, Rodriguez considered the process on a bi-monthly basis, but he realized that it was in need of an infrastructure to handle the process if it was to occur regularly. Netkin then presented the idea of ​​"Primitive Skateboards" to Rodriguez and the suggestion to a business meeting-involving all of Rodriguez's other partners in the Primitive brand-in which an agreement to establish the new brand as part of the Primitive business was finalized.