PASSIONATE ABOUT POWDER
THE LAST INDEPENDENT SKI BRAND. BY SKIERS FOR SKIERS. INNOVATIVE, QUALITY, SKIS. HAND CRAFTED WITH LOVE. BUILT TO LAST. ESCAPE TO THE MOUNTAIN.
Twelve years ago when we started Faction, we were outcasts. A rag-tag bunch of Australians, Canadians, English and Americans who spend the first winter testing, learning about materials and refining shapes in one of the biggest winter playgrounds in Europe.
We started Faction as ski bums - the things we made needed to be affordable, they had to last 100 + day seasons, survive without servicing and be thrown in the cupboard for the summer. But more than anything, they had to increase our stoke factor. They had to be fun.
For the first couple of years of Faction we made our skis in a tiny factory just south of Evian in France. In our first production year we ran the skis across the border to Verbier, Switzerland on Christmas Eve in the back of a rented station wagon covered by a blanket ... 40 peers fresh off the press.
As the years went by, our design and production processes became more sophisticated. We still do not know what we're doing, but we're pushing the boundaries, we're back to normal.